In its cardinal form, an email signature provides basic information about you (think: your name and phone number). When tailored, email signatures elevate your brand and engage clients.

Let’s leverage your signature.

One of the biggest mistakes that small businesses make is not having a presence on social media. Not only does social media increase brand exposure, but it is the perfect way to engage with your target audience.

Has your business expanded throughout the years, but your logo and other branding materials don’t reflect your growth? Are you not getting the clientele you want? Do you think your branding is dated? If you answered yes to any of these questions, it might be time to consider a rebrand. 

Color can be complex. After all, millions of shades exist, each defined by hue, saturation and light.

Now that the fall season is here, let’s talk about a few ways you can update and refresh your brand for the coming months.

Plain and simple, a website is e-real estate. In today’s digital economy, an active social media presence and functional, great-looking website are indispensable for competitive advantage.

“We want it to be nicer for the guests than where they’re coming from,” Brandi said. “It’s more private than a hotel."